What is going to my business name represent?
Your business name will assist you to message you from your competitors and reinforce what your company image is. Think about your brand positioning and what your line of business is and then work towards choosing a business name. For instance, Apple choose their name to stand out name for a fashion app from names like IBM and NEC. Look for a name that supports your brand, what is your brands focus and strategy, how do you want to be perceived and what is going to you tone of voice be… warm, approachable, different, human, and a little quirky maybe?
I do n’t need to limit my company name
Do not choose a name that restricts your business profiling in the future, stopping expansion of product lines or fostering to new locations. It could be a good name to start a business but does it have longevity and will it travel. In years to come you could end up with costly rebranding exercises if you restrict your company name.
Does my company name make sense for my business?
A company name needs to show what you are about and what your obtains are. For example Lawn & Order, is a good name for a landscaping business because it gets people’s attention and clearly relates to their services.
Is the company name easy to remember?
The shorter the name the better and prevent the use of hyphens and other ‘special’ characters. Acronyms can also cause a problem for people too as not everyone will understand. A great point out remember, dependent on the first letter of your business will be where your business is printed in business directories, do you want to be at the beginning with the letter A or be at the end with the letter Z ..
Brand identity for a company or product think simple and straightforward : its back in style and costs less to put together.
Can people spell our business name?
Why would you want a brand name that people would not be able to spell? Think about your first name and surname, how many times must you spell it to people? Your company name will be your website address, social media address and numerous others so the safer to spell the better and the shorter the better. Why would you want a brand name that creates upset in trying to spell it correctly which will result in lost traffic to website and social media resulting in less customers?
How will potential customers first see your business name?
Marketing experts believe that there are exclusions to the ‘easy to spell’ rule particularly when customers are usually to see your business name first in print or online. Including the business name Zulily. corp. uk, an online company offering daily deals for mum, babies and children. From hearing that name, you may not know instantly what the company was or did, but with the company’s marketing campaigns has meant more consumers are start to recognise the company name. The good result here is that the unusual sound and spelling of the company name has helped them create a distinctive brand identity.
Does the business name sound catchy, is it easy to enunciate?
The sound of a business name is important, be sure that all your customers will be able to say the company name easily. “It is a hard fact that people are able to spell, enunciate and remember names that they are familiar with, inches for instance Apple, Virgin, Orange, which are all strong brand names. Business names that do not mean anything can be an expensive exercise in marketing.
Is your name meaningful just to yourself?
A business name with personal meaning will mean nothing to your brand and you will not be there to go into detail it when people come across your business. A business name needs to mean something and words spelt in the opposite direction or in another language will not work.
Is the name creatively appealing?
How will your logo look? What is going to it look like on an advertisement, or even a billboard? Think about the line and balance of the lettering, is there to bold lettering for some of the words or all the same, will the logo move into the phrasing. For instance, Volvo has a great brand albeit plain lettering and consistent there are no low hanging letters. Look at familiar large brands for idea’s and get your designer to make fun of at least half a dozen for consideration. Once the designs are put together try to pull together many people to get feedback on the designs : do they see a brand or do they see just a name? It’s always great for feedback this is not towards the company name as you will be.
Have I conducted a proper hallmark search?
A company name is not worth anything if someone has already laid claim to it. Research the name and register your name through the correct channels to prevent duplication of your business name experience.
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