Modern Trends in Sports Administration and Management


One of the major factors militating up against the development of sports in Nigeria today is lack of effective management. A lot of solutions will be proffered by concerned and devoted Nigerians daily to 스포츠중계 bail us out the quagmire. One of such solutions is this text entitled “Modern Trends in Sports Administration and Management”. It is written by Medical professional. Joseph Awoyinfa, a lecturer in the Department of Human Kinetics and Health Education, Faculty of Education, University of Lagos, Nigeria; a science tecnistions and educational consultant. I was the person invited by the author and the university to review the book when it was presented to the public on 12 , 4, ’08 in Nigeria.

According to Awoyinfa, it is a truism all over the world that sport is now a reference issue which cannot be ignored at various sectors of the economy and spheres of life. Mcdougal adds that this text thus swallows a critical look at topical issues in sports administration and management, dwelling on concepts and principles of modern trends in sports administration and management such as authority, organisation, planning, motivation, etc.

The writing contains 16 chapters. Chapter one is christened “the notion of sports management”. Here, Awoyinfa says management is a concept that implies different things to each person at different times, thus leading to its multiplicity of updates. He explains that management has been variously called an art form, a science, a person or people, a discipline and a process.

This author expatiates that as an art, sports management is all about carrying out sports organisational functions and tasks through people; while as a science, sports management is about establishing sports philosophy, laws, concepts, principles, processes and practices. As an organisation, according to him, sports management means a way of developing formal structures and an establishment based on a mission, objectives, targets, functions and tasks.

Awoyinfa says as a person or crowd, sports management may refer to the head alone or all the senior staff, committee, etc.; while as a discipline, management is a field of study with various subjects and topics. Mcdougal illuminates that sports management as a process is about a characteristic way of doing things. Awoyinfa highlights management functions in sports administration as planning, getting, staffing, directing/leading, controlling, coordination, budgeting and evaluation. On whom a sports manager is, this author educates that a sports manager is anyone at any level of sport organisation who redirects
the efforts of other people towards the achievement of organisational goals sport-wise.

Chapter two is based on the subject matter of advancement and trends of sports management thought. Here, Awoyinfa explains that the development of applying for grants sports management goes to the days when people first experimented with accomplish goals by working together in a group. In his words, “There was serious thinking and theorising about managing many years before the daybreak of the twentieth (20th) century, which marked the beginning of modern sports management thought. Major efforts to develop concepts and principles of sports management began from the early twentieth (20th) century with the work of Frederick Taylor and Henri Fayol. The industrial innovation of the nineteenth (19th) century probably provided the climate for this very serious theorising. inches

Awoyinfa adds that since the turn of the 20th century, writers on sports management and business theory have been propounding different concepts about how to manage work and personnel more efficiently and effectively. This author educates that the three main schools of management thought are: the conventional; the human-behavioural; and the integrative. Awoyinfa also highlights early sports management theorists; principles and characteristics of scientific management; appraisal of the scientific management theory, etc., in this chapter.

Chapter three is thematically classed “principles of sports management”. In this chapter, the educational consultant explains that sports principles are the basic laws on which the practice of sports management is built. He adds that management principles must therefore be based on general terms for them to be applicable within sport firms of varying sizes and character. “Modern sports operators and facilitators are expected to be able to identify and use appropriate principles that are relevant to particular situations. This is because no principle can suit all management situations, inches submits Awoyinfa.

He says the primary principles of sports are those applicable for all sports firms and as a result of their general acceptability, they are sometimes referred to as “universal principles of sports management”. This author expatiates that some of these principles are: responsibility; delegation of authority and communication. As regards humanitarian principles of sports management, Awoyinfa identifies these as democracy, justice, human associations, empathy, empathy, consideration and being humble.


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